This analysis explores a potential growth opportunity for a fictitious national grocery chain, Regork, where the basis of the analysis strives to answer the question: which product promotions generate true incremental sales growth, and which primarily shift purchases forward without increasing overall demand?

This is a synopsis about me, completed in the Spring 2026 semester at the University of Cincinnati in the course, BANA 7025, section 001, for the course's Module 2 Lab assignment.