Bellabeat, a high-tech manufacturer of health-focused products for women, including Leaf, Bellabeat’s classic wellness tracker, and Time, a luxury hybrid wellness watch, believes that analyzing non-Bellabeat smart device fitness data could help unlock new growth opportunities for the company. The goal of this analysis project is to analyze smart device data to gain insight into how consumers are using their smart devices and apply this knowledge to Bellabeat's products and guide marketing strategy for the company. The results of the project will then be presented to the Bellabeat executive team along with high-level recommendations for the company's marketing strategy.

Bellabeat, a high-tech manufacturer of health-focused products for women, including Leaf, Bellabeat’s classic wellness tracker, and Time, a luxury hybrid wellness watch, believes that analyzing non-Bellabeat smart device fitness data could help unlock new growth opportunities for the company. The goal of this analysis project is to analyze smart device data to gain insight into how consumers are using their smart devices and apply this knowledge to Bellabeat's products and guide marketing strategy for the company. The results of the project will then be presented to the Bellabeat executive team along with high-level recommendations for the company's marketing strategy.