This report presents a comprehensive three-year analysis of data from International Breweries, covering both Anglophone and Francophone territories. The goal is to provide insights that will help management—especially the Territory Manager, Mr. Stone—make strategic decisions aimed at maximizing profit and minimizing loss. The analysis is divided into two main sections: Session A – Profit Analysis: Examines profitability across territories, years, countries, and months to identify the most and least profitable periods, brands, and markets. Session B – Brand Analysis: Focuses on consumer preferences, top-performing brands, and consumption trends across regions, with specific attention to markets like Nigeria, Ghana, and Senegal.