A data-driven analysis using R to identify behavioral differences between casual and member riders and recommend a focused marketing strategy for annual membership conversion.

* US Premium All Formulations Gas Price (GASPRMW) * Average Price: Gasoline, Regular (Cost per Gallon) in Los Angeles-Long Beach-Anaheim, CA * Average Price: Gasoline, Unleaded Regular in Dallas-Fort Worth-Arlington, TX (CBSA) (APUS37A74714)