This Market Basket Analysis of the UK Online Retail dataset shows that consumer behavior is primarily driven by the completion of thematic collections and seasonal shifts. Using Apriori and ECLAT algorithms, the study identified powerful products alongside a tenfold increase in Christmas-themed transactions during November and December. High-support bundles were consistently found in utility categories where customers frequently purchase multiple color variants in a single transaction. To maximize revenue, the retailer should implement automated recommendations and pre-packaged bundles that encourage customers to complete these high-confidence product sets.

YATIRIM, ENFLASYON VE EKONOMİK BÜYÜME: LAOS, BOTSWANA VE EL SALVADOR İÇİN ZAMAN SERİSİ ANALİZİ (2000–2020)

#Option 2 – Heatmap / Tile avec ggplot2 (très beau et personnalisable) library(ggplot2) library(dplyr)

YATIRIM, ENFLASYON VE EKONOMİK BÜYÜME: LAOS, BOTSWANA VE EL SALVADOR İÇİN ZAMAN SERİSİ ANALİZİ (2000–2020)

kickoff_meeting