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Produção artigos 2002 -2024
Desde a publicação do artigo seminal (Renting et al., 2002) até o artigo mais recente avaliado em função do índice qualitativo que mede a relevância do periódico para a literatura no âmbito acadêmico internacional
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Bellabeat Case Study with R
This case study analyzes Fitbit data to understand user engagement patterns through daily activity, sleep behavior, and step tracking. Using R and tidyverse tools, the analysis explores temporal patterns in activity, sleep, and segments users based on their consistency in tracking sleep and steps. The findings offer actionable insights for Bellabeat's marketing and product strategy, helping to tailor engagement approaches to different user profiles.
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