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Lema de Itö
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PARCIAL 1 DE RAZONAMIENTO CUANTITATICO 2026
PARCIAL 1 DE RAZONAMIENTO CUANTITATICO 2026
Tweeting Politics: Analyzing the Populist Communication Strategies of Geert Wilders and Donald Trump in the Age of Social Media
Geert Wilders has frequently drawn comparisons to former US President Donald Trump, not only for his distinctive hairstyles but also for their ultra-conservative ideologies (El País, 2023). The BBC went so far as to called him “the Dutch Trump” (BBC Sounds - Stories of Our Times, Meet Geert Wilders, the Dutch Trump, 2023). However, beyond these apparent similarities, what elements of their platforms appealed to voters, both in the US and The Netherlands? What are they main similarities and differences in communicating to the voters? In 2016, Donald Trump, the Republican candidate, secured victory in the US elections with 46% of the votes (2016 Presidential Election Results, n.d.). Simultaneously, in the Netherlands, the collapse of the fourth Rutte cabinet led to early general elections. On November 22, 2023, the Party for Freedom (PVV), led by Geert Wilders, emerged as the majority party, claiming 37 out of the 150 seats in the House of Representatives (Henley et al., 2023). Following two successful elections for conservative parties, each led by a vociferous conservative figurehead, this paper seeks to delve into the campaign rhetoric that potentially contributed to their triumphant positions. It specifically analyzes the similarities in the social media campaigns of Trump and Wilders, aiming to stimulate further research on the geopolitical shift towards a more conservative West. This shift is seems present in the increasing empowerment of far-right and populist leader ideologies among voters in both the EU and the US. The wider implications of electoral victories for Donald Trump and Geert Wilders on the rise of conservativism in Western politics must be considered and this paper posits that analyzing campaign rhetoric could be contributing to that field. A major shift in policy landscape, not just within the U.S. and Netherlands but potentially across the West, has taken place as a result of these conservatives’ rise and subsequent victory by their parties. The growing appeal of conservative ideology, in particular its nationalist and populist impulses, is underlined by the electoral successes of Donald Trump and Geert Wilders. This trend could be showing that voters prefer leaders who take a more aggressive stance on issues such as immigration, the nation’s identity and political protectionism, which suggests an important change of attitude from those traditionally conservative and moderate policy ideologies. Therefore, it is relevant to study how this rhetoric is being communicated to the voters directly from the most polarizing and controversial leaders. Understanding the factors that contributed to the success of these conservative leaders is essential as it sheds light on the wording which appeals to the voters. In addition, this research is designed to clarify how social media such as Twitter was used by Trump and Wilders to communicate their campaign narrative in an attempt to influencing public opinion in their respective elections. It aims to provide an insight into the mechanisms that put these conservative leaders in power through analysis of content and strategies used by Trump and Wilders on social media. The findings will contribute to a deeper understanding of the intersection between social media, political communication, and the rise of conservative ideologies. The geopolitical effects of a conservative shift in western policy have far reaching consequences. In particular, on key issues like climate change and security, it would have a potential impact on our relationships with each other as well as trade policies and worldwide cooperation. This study seeks to explore the complex and interrelated landscape of how social media was utilized by major conservative leaders, providing an understanding of its potential implications for the future of democratic governance in the Western European region. The study seeks to inform policy makers, political analysts and the public on the underlying dynamics which have made conservative movements in the West more widespread by highlighting commonalities and differences between Donald Trump’s campaign rhetoric and that of Geert Wilders. The primary focus of this work is the analysis and comparison of the X posts on the former Twitter social network during the last two months leading up to the election for each candidate. The objective is to identify the most frequently used words, key phrases, and topics employed to communicate their respective ideologies to their audience. The paper is structured in the following way: the literature review explores the strategic use of Twitter by populist leaders, emphasizing key themes. The theoretical framework outlines a mixed-methods research design rooted in political communication, social media studies, and populism research. The methods encompass a literature review, text mining analysis, and qualitative content analysis, detailing data collection and analysis procedures. The results section discusses Twitter’s role, the manifestation of populist discourse, and distinct language strategies employed by Wilders and Trump.