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MSP4111: Matemática Financeira Aplicada à Medicina

Data 101

Cyclistic, a bike-share company in Chicago, aims to increase the number of annual memberships, as membership growth is essential for the company’s long-term profitability and sustainability. However, to achieve this goal, the company must first understand how casual riders(customers who purchase single-ride or full-day passes) and annual members(customers who subscribe annually) use Cyclistic bikes differently.