Purposes and Objectives: 1. To evaluate the financial impact of “Avengers: Endgame” on The Walt Disney Company by examining key financial metrics—Revenue, Gross Profit, Net Income, Enterprise Value, Dividend Per Share, and Dividend Yield—before and after the film’s release. 2. To determine whether there has been a financial downturn post-release, which might suggest a logical stopping point for the Marvel Cinematic Universe (MCU). Motivations: As an enthusiast of the Marvel Cinematic Universe (MCU), I am particularly interested in exploring the financial impact of my favorite film on its parent company, The Walt Disney Company. Examining financial metrics can provide quantifiable evidence of the film’s success. Additionally, I am keen to understand the current performance of Disney following the release of “Avengers: Endgame,” which was widely regarded as the culmination of the Marvel saga. This film was the last Marvel franchise movie I viewed, as subsequent releases have, in my opinion, not achieved the same level of prominence or acclaim.