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hpprasad

Poornima

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Data-Driven Analysis of E-Commerce and Digital Payment Trends in India
This project examines the growth of digital payments and e-commerce in India using publicly available data from RBI, NPCI, World Bank, and Our World in Data. Through a series of eight visualizations, the study analyzes trends in digital payment adoption, UPI transaction growth, internet penetration, and expansion of the e-commerce market. The findings indicate a strong relationship between increasing internet access and the adoption of digital payment systems. The rapid growth of UPI has played a significant role in accelerating India's transition toward a digital economy and has created new opportunities for retail businesses and consumers.