Sub-Domain: Campaign Problem Statement: Marketing campaigns on CTR, impressions, and ROI in a clean dashboard Objective: To design and develop a data visualization dashboard that analyzes marketing campaign performance using CTR, Impressions, and ROI metrics Data Source Used: Kaggle Marketing Campaign Dataset MASTER OF BUSINESS ADMINISTRATION (Specialization: Business Analytics) Submitted by: Mr. Vinay G A Reg. No: 24154041040

This project analyzes retail sales performance using the Sample Superstore dataset. The goal of the project is to identify patterns in sales, profit, discounts, shipping modes, and customer segments using a variety of visualizations. The project includes eight visualizations using multiple chart types including: Bar Charts Scatter Plots Line Charts Box Plots Heatmaps Interactive Plotly Visualizations