This report presents a comprehensive analysis of website traffic and user behavior using a dataset of 2,000 user sessions. Key metrics include page views, session duration, bounce rate, time on page, previous visits, conversion rate, and traffic source (direct, organic, paid, referral, and social). The analysis covers data quality assessment, traffic source performance comparison, engagement metrics relationships, statistical testing (t-test, ANOVA, and regression), and visualizations (bar charts, scatter plots, histograms, boxplots, correlation matrix, and ECDF). Findings identify organic as the top traffic source by volume, referral as the most engaging by session duration, and repeat visitors as significantly higher converters. The report concludes with outlier detection and a multi-metric comparison across traffic sources.