Cyclistic, a bike-share company in Chicago, aims to increase the number of annual memberships, as membership growth is essential for the company’s long-term profitability and sustainability. However, to achieve this goal, the company must first understand how casual riders(customers who purchase single-ride or full-day passes) and annual members(customers who subscribe annually) use Cyclistic bikes differently.

This project analyzes how casual riders and annual members use Cyclistic bike-share services differently. The objective is to generate insights that support strategies for converting casual riders into annual members. The analysis was conducted using R as part of the Google Data Analytics Capstone.