About the Dataset Used In This Project This project analysis uses a digital marketing campaign dataset containing 10,000 records from five companies TechCorp, Alpha Innovations, Innovate Industries, DataTech Solutions, and NexGen Systems covering campaigns run throughout 2021.Each record represents one marketing campaign and includes:Campaign attributes: Type (Display, Email, Influencer, Search, Social Media), Channel (YouTube, Google Ads, Instagram, Facebook, Email, Website), Target Audience, Customer Segment, Location, and Duration.Performance metrics: ROI: Return multiplier on spend (range: 2.0 – 8.0) Conversion Rate: % of audience who took action (range: 1% – 15%) Impressions: Times the ad was displayed (range: 1,000 – 10,000) Clicks: Times the ad was clicked (range: 100 – 1,000) Engagement Score: Audience interaction rating (range: 1 – 10) Acquisition Cost: Cost to acquire a customer (range: $5,000 – $20,000) The goal of this analysis is to evaluate campaign effectiveness across different types, channels, and audiences with a primary focus on ROI, Impressions, and Conversion Rate.