This report continues building QUICK's customer profile by using trend analysis to take a closer look at changes in the customer's spending patterns across 14 years and identify additional opportunities to create value. Also discussed is how digital platforms can use customer data and the structure of their networks to support different digital business models.

This report looks at how organizations can embrace consumers' growing expectations around privacy rather than see them as a barrier. The Northwind database is used to show how combining different types of customer data can provide a better understanding of customer behavior.

CBAD 393 Analysis Report 1 using the Northwind database