Parcial 2 Investigación II grupo de Andrés Felipe Loaiza García y Juan Esteban Amaya Diaz

Baseline without equation 13

This project focuses on analyzing high-value customer transaction data to uncover key insights about purchasing behavior and coupon redemption patterns. By segmenting the data by income category, product type, and coupon usage, we aim to provide a detailed understanding of customer preferences and how businesses can optimize their promotional strategies.

Final Project submission for BANA 7025