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AHP - Introdução
Introdução ao método da análise multicritério AHP
IKEA in China: Adapting a Global Model
This report explores what IKEA should keep global and what it must adapt to compete effectively in China. Using Porter’s Five Forces, CAGE analysis, and recent financial results, the report shows why market opportunity alone was not enough and why future growth should depend less on additional large stores and more on customer value, digital channels, and profitable repeat purchasing.